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Special issue call for papers from International Journal of Organizational Analysis

Evolution in hospitality: digital transformation and artificial intelligence
Special Issue call for papers from International Journal of Organizational Analysis

Guest Editors:

Marco Valeri, Jacques Digout, Charbel Salloum

Deadline for submission

Abstract submission: 15th March, 2020
FULL PAPER SUBMISSION: 31st September, 2020
Publication date targeted: December 2020/January 2021

Submission guidelines

All submissions to be made via the IJOA Scholar One manuscript submission system https://mc.manuscriptcentral.com/ijoa
the author guidelines can be found here

Description

The Special Issue aims to provide a comprehensive collection of papers including new insights for traditional paradigms, approaches and methods, as well as more recent developments in research methodology in the adoption of digital technologies and artificial intelligence in hospitality. The subject of research of this papers are the influence of digitization, new technologies and innovations in the tourism and hospitality industry. Equally, the special issue acknowledges the increasing contribution of tourism to national economies aligned with changing the traditional business models. In particualr, this special issue deals with research into new economic phenomena as well as the response of the hotel industry as well as other touristic companies to the increasingly demanding needs of modern generations of consumers in tourism. Digital technologies have demonstrated the potential to give the hospitality industry direct access to a global market and this industry is vital to the growth of most developing economies, with the potential to promote entrepreneurship and innovation.

Digitalization and service automation are already visible in the tourism sector, raising questions on their wider impact on the industry and the holiday-experience. Moreover, digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, promotion of them, and, also the experience of traveling through novel regions. New technologies are changing, and will continue to change, the face of tourism in the years ahead. Numerous challenges are created, to which countries, destinations, and especially business entities need to find a response or a strong wave of digitalization will erase them from the market. At the same time, opportunities are being created that should be exploited. Numerous application examples and cases of those technologies across the entire holiday value-chain and their diffusion drivers are evident. According to the World Economic Forum’s (2017) latest report: “The greatest societal impact may be the effect of digital transformation on the travel workforce, which could represent as many as one in every 11 jobs worldwide by 2025. Intelligent automation will change the nature of some travel jobs and eradicate others altogether”.

Cognitive abilities and systems-related skills are becoming increasingly vital, within a social-skill-focused tourism education and training.  Generations of tourists born after 1980, and especially those who will be coming to the fore in the next ten years, will have radically different expectations and requirements in relation to today’s tourists. The sharing economy and the experience economy strongly influence the creation of new business models in tourism. The integration of mobile technologies into hotel business processes, the ability to inspect business and adapt to new conditions in real time, as well as digital interaction with guests will be crucial for achieving competitiveness and survival in the increasingly demanding international market. Digitalization and artificial intelligence are essential to support the improvement and rationalization of business processes and infrastructures and to enhance the competitive advantage. Many low-income economies can potentially benefit from this digital transformation and others are at risk of being left behind if they fail to embrace this moment.

The Special Issue will be an opportunity to stimulate academic research on the subject by encouraging and engaging multidisciplinary approaches. Furthermore, the special issue will encourage discussion among international scholars on the organizational impacts of digitalization and artificial intelligence in hospitality. Digital technologies and platforms are disrupting the way the hospitality sector operates from end-to-end. E-platforms offer global access to consumers and allow service providers to enhance the development of the hospitality industry and its competitive standards.

All theoretical and methodological (both qualitative & quantitative) approaches are equally appreciated, and we particularly welcome multidisciplinary and interdisciplinary submissions that covers different issues relevant to strategic management, operations or marketing, and provides evidence based on the theme of special issue. Keywords of interest include, but are not limited to:
a.    Destination management
b.    Digital marketing and consumer’s behaviour
c.    Creativity, sustainability and resilience in tourism
d.    Digitalization, sharing economy and smart technologies
e.    Digital transformation and ethic
f.    Gender and tourism
g.    Narrative queries as a strategy
h.    Conducting a robust content analysis research
i.    Systematic literature review
j.    Approaches for Big Data analysis
k.    Machine learning application in crisis management
l.    Application of text mining approaches
m.    Network analysis
n.    Corporate social responsibility and business ethics
o.    Robots and artificial intelligence